Cisco needed helping selling their collaboration technology offering to high-level IT executives in large corporations. In a nutshell, Cisco collaboration technology empowers business workers to connect to each other on any device, in any place, to do a wide range of business tasks (like sharing files or leading a global presentation though video conference), all in a secure, supported environment. The challenge was to take a diverse lineup of software, hardware and infrastructure services and boil it down to something simple, exciting and relevant.
Building on the idea of choose your own adventure, I designed and built an interactive game that walks users through a simple set of questions to reveal a unique Cisco collaboration solution, which can then by changed, allowing users to swap endings. To add some fun to the piece, I devised simple logic to assemble funny paragraph endings jokes (based on location) with technical product information.
I drove the vision for the project from beginning to end including: wireframes, graphic design, production and QA. Going the extra mile I created custom icons, made spreadsheets to keep track of assets, and helped our developer with QA testing. Technical requirements were extremely challenging: we could not use Flash, HTML5, yet it had to work on mobile devices and IE8, and meet stringent brand and web guidelines. The resulting piece was designed to be responsive, employs animated GIFs to create the illusion of 3D, and was a big hit with the client.
The web app we developed was responsive to mobile devices and featured custom breadcrumbs and UI.
Role: Art director, designer, animator, UX designer
Cisco Collaboration Cube – Next Evolution
Cisco liked the prototype of the original cube and asked us to a new tool built on a CMS that would allow them to co-brand with partners. These are concept illustrations that were presented to the client.