100% for Kids

Rodman Ride for Kids

46 kids charities across Boston benefit from Rodman Ride for Kids, a year-long fundraiser culminating in a group bike ride. Unlike most charities, Rodman doesn’t use any donated money for administrative costs and actually adds 10% to whatever you give. To showcase the big difference a little extra can make, I created this TV spot using simple kid-inspired metaphors. I also designed a “donation center” app on Facebook to help Rodman connect with a broader audience of donors.

Role: Concept development, animator. Worked with an illustrator.

Role: Designer, UX designer

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